Animation in Fintech

Smart and simple UX functional animation in Fintech

The first impression with Fintech product is the most important, animated interface elements sometimes have a decisive importance in the decision to use the product or not. Animation has become an integral part of interface design and it is easy to see why. Animation is a serious user interface tool and experience. Animation gives the user a signal about changing the interface or the possibilities of using controls on the web page. Using animation can easily highlight the main thing from the overall picture, then what you need to pay attention to first.

Functional animation guides the user of the Fintech product through the interaction process, improves orientation, complements the interaction with small details that improve usability and also add special emotions and attractiveness of product use. Animation is very important for creating a high quality, captivating, brand-oriented user. Animated elements of the interface is not just attract attention, they improve the user interface and help navigate the information flow. Animation not only gives movement to a static design element, but also helps to tell and show the purpose of this element. Simple and thoughtful animation can fascinate the user at all stages of using the product.

Using animation in design

The possibility of using the animation is almost limitless. The most appropriate to apply the animation for the following interface design to improve their perception of the product by the user.

Navigation animation

Navigation menu animation

The use of animation in a smooth transition helps with orientation on the elements of the product management interface. Convenience of users in moving from one place to another is very important. The use of functional animation allows you to focus on the elements of navigation and at the same time give a positive experience of interaction with the product.

Micro interactions animation

Micro interactions animation

When interacting with a financial product and confirming operations, it is very important to give the user feedback. Functional animation helps to inform about the result of the action that the user has just performed. Animation gives a clear and understandable image of the result of the interaction.

Charts animation

Charts animation

Each financial project uses graphs and charts. Functional animation allows you to show the expected image of variability in these elements. The animation emphasizes that this design element is not static and displays information about the changes associated with the data of the user’s personal account.

Promo Web Page animation

Promo Web Page animation

The use of functional animation allows you to display the key value of the product on one scrolling, to demonstrate its capabilities and distinctive features. It is also very important to find a balance between the capabilities of the animation scripts and the performance of the product as a whole for convenient display on the user’s screen.

Using animation to enhance UX

Functional animation is a continuation of productive design. Animation helps to give sensible interaction with a live site, which clearly responds to the action by the user. The use of functional animation elements in the design gives a unique experience of interaction, increases the interactivity of using standard and familiar design elements.  Animation can also create a gamification effect with the finance product; a unique experience of interaction with functional animation unifies the brand and the product as a whole.

Functional animation

The user on the subconscious feels images during interaction with the product, it is very important that the animation exactly matches the brand of the company and reflects it. In financial products, animation should not have something in common with a competitor’s brand or any other images that might confuse him. Therefore, it is very important at the design stage of wireframes to keep in mind the possible options for using animation and schematically indicate them. This design approach, together with functional animation, will provide a unique mechanic of interaction with the product.

Animation must always be functional

The best animation is that it is barely noticeable when interacting with the product interface and can work with the same high performance on all devices. The use of functional animation is only suitable for achieving a certain exact goal in the process of solving a user’s problem and at the right time at the right stage. A well thought out transition of animation gives the user a clear idea of what is worth focusing on your attention and directing it to the next step using an associatively understandable animation. Otherwise, the animation application with no specific goals and the value embedded in the animation, wastes only the user’s time and distracts him from the essence of using the product.

Functional animation

Animation and its use should not be the only design element, animation is just an elegant addition to the overall design, not a complete replacement. In simple actions of the user on the site, such as signing in, press a button, the menu opening is not appropriate to use very complex animation scripts, thereby wasting your time and distract him from the goal. In this case, simple and elegant animation is the best solution.

Functional animation

When a user encounters a cluttered interface with unstable content and distracting animation, he feels uncomfortable and leaves this site. Thus, by offering the user several sentences at the same time, we turn him into a state of information overload, and he does not understand what needs to be done first and may get confused. Each action on the screen attracts attention, so too much volume of animation in one place will create chaos, it’s better to focus on practical things that will positively affect the behavior of users of the resource and the conversion in general.

Functional animation should be present in the minimum amount and serve as a user assistant, indicate key aspects of the interaction and reliably accompany it in stages to achieve the goal. A well-thought-out design along with functional animation should not force the user to think, but only intuitively suggest the next stage of interaction.